The NFL has officially announced that Bad Bunny will headline the halftime show of Super Bowl LX, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, San Francisco.
The announcement came during halftime of the Dallas Cowboys vs. Green Bay Packers game and was teased earlier with a video shared on social media, featuring the rapper against a sunset backdrop on a Puerto Rican beach. The clip closed with the message: “Bad Bunny brings Puerto Rico to the world’s biggest stage.”
“For My People, My Culture, My History”
Speaking about the honor, Bad Bunny — born Benito Antonio Martínez Ocasio — said: “What I feel goes beyond me. This is for those who came before me and ran countless miles so that I could come here and score. This is for my people, my culture, and our history.”
The show will be produced by Roc Nation and Emmy Award–winning producer Jesse Collins, under the direction of Hamish Hamilton. Roc Nation founder Jay-Z praised the artist’s cultural impact, saying: “What Benito has done and continues to do for Puerto Rico is truly inspiring. It is an honor to have him on the world’s biggest stage.”
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Bad Bunny recently launched a 30-show residency in Puerto Rico, called “No Me Quiero Ir de Aquí”, which concluded in mid-September.
Around that same period, he announced his “Debí Tirar Más Fotos” World Tour, which includes many stops in Latin America, Europe, Asia, and Oceania — but no dates in the continental United States.
In interviews, Bad Bunny said one of the main factors for excluding the U.S. leg was his concern that ICE (U.S. Immigration and Customs Enforcement) raids could occur outside or near his concerts, putting attendees at risk. He emphasized that the decision isn’t out of animosity toward U.S. fans, but out of worry for their safety.
Following a Record-Breaking Performance
Bad Bunny’s performance will follow last year’s headline act by Pulitzer Prize–winner Kendrick Lamar, the first solo rapper to lead a Super Bowl halftime show. His 2025 performance, which included guest appearances from SZA, Samuel L. Jackson, and Serena Williams, captivated 133.5 million viewers, making it the most-watched halftime show in history.
