Cookies Policy


ALTER EGO Media S. A. (hereinafter “Alter Ego”, or “The Company”) cares about protecting the privacy of visitors of the website (hereinafter “Website”). The purpose of this policy is to provide more information about how the company uses cookies and similar technologies each time you visit the Website.

What you need to know about cookies

Like most websites, this Website uses cookies to improve its performance and browsing experience. Cookies are small text files, which are stored on your device (computer, mobile phone, tablet) when you browse the Website.

Their purpose is to make your browsing experience more usable, to obtain certain information about it, and to help us present you with content relevant to your interests. More specifically, cookies are useful so that the Website can be used every time you visit it:

  • To retrieve choices, you have made in the past, (e. g. language, font size and other display preferences) so that you don’t have to repeat them,
  • obtain statistical information about the content of the Site you visit,
  • to identify your interests so that the ads displayed on the website are relevant to you.

This policy covers both cookies and any technology that stores or accesses information on your devices, such as HTML5 local storage and pixel technologies.

Which cookies do we use?

The cookies we use are divided into the following categories, depending on the purpose they serve:

Necessary Cookies

These cookies are necessary for the operation of the Website, and allow you to browse and use its services and features. You do not have the option to reject these cookies, as it would not be possible for the Website to provide services.

Name ProviderPurpose Duration
CookieConsenttovima.comIt is used to determine whether the visitor has provided consent to the use of cookies and to store his/her choice.1 year
 CMPListtovima.comIt Stores the visitor’s permanent status regarding consentpermanent

Functionality cookies

These cookies allow us to provide certain functions on the Website according to your preferences. If you do not allow the installation of these cookies, the performance and availability of certain functions of the Website may be affected.

Name ProviderPurpose Duration
yt-remote-cast-availableyoutube.comIt Saves the user’s preferences when watching Youtube videos.Session
yt-remote-cast-installedyoutube.comIt Saves the user’s preferences when watching Youtube videosSession
yt-remote-connected-devicesyoutube.comIt Saves the user’s preferences when watching Youtube videosSession
yt-remote-device-idyoutube.comIt Saves the user’s preferences when watching Youtube videosPermanent
yt-remote-cast-installedyoutube.comIt Saves the user’s preferences when watching Youtube videosSession
yt-remote-cast-installedyoutube.comIt Saves the user’s preferences when watching Youtube videosSession
yt-remote-cast-installedyoutube.comIt Saves the user’s preferences when watching Youtube videosSession


Performance cookies

These cookies collect information about your use of the Website, such as which pages are frequently visited and whether you receive error messages. Based on this aggregated information we are able to design the structure, navigation and content of the Website in the most user-friendly way possible.

Name ProviderPurposeDuration
_dlttovima.comIt Sets an identifier to each session, allowing the Website to obtain usage data for statistical purposes.1 day
_utma tovima.comIt collects data on the number of times a user has visited the Website, as well as the dates of the first and most recent visit from Google Analytics.2 years
__utmb tovima.comIt records a timestamp with the exact time a user visited the Website, which is used to calculate the duration of the visit by Google Analytics.1 day
__utmctovima.comIt records a timestamp with the exact time a user visited the Website, which is used to calculate the duration of the visit by Google Analytics.Session
_utmttovima.comIt Used by Google Analytics to slow down the rate of requests.1 day
__utmztovima.comIt collects data about the user’s source of origin, which search engine they used, which links they clicked on and which search term they used from Google Analytics.6 months
YSCyoutube.comIt registers unique feature to keep statistics of the videos the user has watched on Youtube.Session

Information about the Google Analytics service

The Website uses the Google Analytics service to record its traffic. Google Analytics, which relies on the use of cookies, is the most popular service for collecting and analysing data about the behaviour of visitors to websites on the internet. The purpose of using the Google Analytics service is to process data in order to optimize the Website, such as which page we need to improve and in what way in order to make it more usable, but also to conduct a cost/benefit analysis for the display of advertisements.

Cookies are used to store certain information, such as IP address, access time, browser type, the location from which the access took place and the frequency of visits to the Website by the user. If you also use other Google services, it is possible that this data will be processed by Google in combination to compile your user profile for the purpose of displaying personalised advertisements. We have no ability to control and influence Google’s methods and policies regarding the processing of your data on its behalf. If you wish, you can get more information about your data processing policy from Google in the context of the Analytics service here.

Important note: In July 2020 the Court of Justice of the European Union declared invalid the European Commission decision 2016/1250 regarding the adequacy of the protection provided by the European Union – United States of America Privacy Shield (known as Privacy Shield). Until this decision was issued, the transfer of personal data to the US, including the transfer in the case of Google Analytics, was based on this adequacy decision. This processing is now based on Google’s standard data protection clauses (Article 46 of the General Data Protection Regulation – GDPR) and, alternatively, on your explicit consent, in accordance with the terms of Article 49 para. 1(a) of the GDPR, given the absence of an adequacy decision. Furthermore, as a data subject, you should be aware that your metadata may be used by Google for profiling purposes and transferred to its computers in the USA, where relevant prosecutors and national security authorities may request and gain access, in accordance with the US legal framework.

As part of the Google Analytics service, the Website uses the “Anonymize IP” feature provided by Google. With this application, your IP address is restricted by Google and anonymised when you access the Website. This measure is preferred by EU data protection supervisory authorities as best practice in the context of appropriate technical measures to protect your data.

Finally, you have the option to block the collection of your data via Google Analytics altogether by installing the plug-in in your browser.

Targeting cookies

These cookies are used on the Website to provide content that best suits you and your interests. They may also be used to send targeted advertising/offers, limit advertising impressions or measure the effectiveness of our advertising campaign. Finally, they may be used to remember the websites you have visited in order to determine which marketing channels are most effective.

If you do not accept these cookies, the functionality of the website will not be affected, nor will your access to its content be restricted. However, your experience may be affected by content and targeted advertisements you receive from other websites.

IDEdoubleclick.netIt is used for record his choices visitor after viewing or clicking on an advertisement,in order to measure the efficiency of ads and to present targeted advertisements.1 year
__asctovima.comIt is used to collect information about visitor behaviour, which is sent to Alexa Analytics, an Amazon service.1 day
__auctovima.comIt is used to collect information about visitor behaviour, which is sent to Alexa Analytics, an Amazon Service1 year
VISITOR_INFO1_LIVEyoutube.comIt tries to calculate user bandwidth on pages that have embedded YouTube videos.6 months It is used to check if the user’s browser supports cookies.1 day

How you can control cookies

You can selectively disable cookies by clicking here or disable them all by changing the settings in your browser. However, the Website may not function properly if not all cookies are disabled.

Below we provide further information on how to disable and delete cookies for some indicative browsers.



Microsoft: manage-cookies#ie=ie-11



For browsers not listed above, you can contact the provider of the specific browser or alternatively look for a “help” function in the respective browser.

Where can I find additional information about cookies?

If you want more information about cookies and how they are used, you can contact the DPO of Alter Ego.

Contact Details: