Greek households significantly cut back on consumer spending in June as the ongoing surge in prices and the broader cost-of-living crisis continue to squeeze incomes. The financial pressure is pushing many to scale back even in essential areas of daily life.
The most dramatic drop was recorded in the dining sector, where spending plummeted by 50%, marking the fifth consecutive month of decline. Consumers are increasingly opting for home-cooked meals, reducing visits to restaurants and cafés in an effort to manage expenses.
Equally steep cuts were seen in personal care and fitness services, where expenditures also fell by 50%. The clothing and accessories sector followed closely, with spending down 45%, reflecting consumers’ shifting priorities and the effort to defer non-essential purchases.
Significant reductions were also observed in utility bills (-41%) and transportation costs (-23%), while even supermarket spending—typically considered a non-negotiable expense—fell slightly by 4%.
The data paints a stark picture of the growing impact of inflation on everyday life in Greece, highlighting a broad trend of belt-tightening across virtually all sectors of consumption.
