In 2025, the title of it girl no longer belongs to a single look, background, or industry. It belongs to women who reshape fame by refusing to dilute who they are. Across film, fashion, music, activism, and digital culture, these figures dominate attention not through conformity—but through radical authenticity.
Julia Fox: The Fearless One
“I’m everywhere, I’m so Julia.” There’s a reason Charli XCX name-checks Julia Fox in her hit 360. At 35, Fox has become one of the most unpredictable, omnipresent, and unconventional figures of the decade—arguably its defining it girl.
Born in Milan in 1990 and raised between Italy and New York, Fox’s life has been anything but linear: financial instability, fractured family relationships, a turbulent adolescence marked by addiction and illegal activity, and even time spent in a psychiatric clinic, where she was diagnosed with borderline personality disorder. Before fame, she worked retail, club jobs, and as a dominatrix, while simultaneously producing provocative art—photobooks and exhibitions that famously included her own blood as material.
Her breakthrough came in 2019 with Uncut Gems, earning her a Gotham Award nomination for Breakthrough Actor. Since then, her career has expanded across mediums: modeling for Tiffany & Co., Diesel, and Supreme; appearing in TV series like Fantasmas (2024) and Adults (2025), where she played herself; and publishing her memoir Down the Drain in 2023, now slated for TV adaptation.
Music proved less kind—Variety named her song among the worst of 2024—but global fame arrived in 2022 through her brief, explosive relationship with Kanye West. Every appearance since has gone viral, from sheer outfits to a controversial Halloween look replicating Jackie Kennedy’s blood-stained pink Chanel suit. Fox defended the choice as a statement on trauma, femininity, and resistance.
Openly pansexual today (having previously identified as lesbian), Fox represents something rare in pop culture: a complete absence of fear around difference, and an uncompromising commitment to selfhood.
Gabbriette: The Model
Also name-checked in 360, Gabriella Leigh Bechtel—known as Gabbriette—has emerged as a defining figure of contemporary pop culture. Her “succubus chic” goth-glam aesthetic, blending fashion, music, and internet cult appeal, has made the 28-year-old one of the most influential it girls of her generation.
Born in 1997 in Orange, California, to a Mexican mother and Swiss-German father, she grew up navigating mixed cultural identities. Feeling like an outsider at school never dented her confidence. After moving to Los Angeles to study ballet, she was unexpectedly pulled into modeling.
Since then, she has fronted campaigns for Marc Jacobs, Bottega Veneta, Nike, and Savage X Fenty, walked for Fendi, Alexander Wang, and Diesel, and appeared in Vogue, Dazed, and CR Fashion Book. She has also showcased her work as a photographer. In her personal life, she is engaged to Matty Healy of The 1975.
Amelia Gray Hamlin: A New Voice in Fashion
EDS NOTE: NUDITY – Amelia Gray Hamlin attends the WSJ. Magazine Innovators Awards at the Museum of Modern Art on Tuesday, Oct. 29, 2024, in New York. (Photo by Evan Agostini/Invision/AP)
In an era when supermodels no longer carry the mystique they once did, Amelia Gray Hamlin stands out. Born in Los Angeles in 2001 to actors Harry Hamlin and Lisa Rinna, she grew up in the public eye via reality TV—but her fashion success is entirely her own.
Her runway debut in 2018 sparked a rapid ascent. Since then, she has worked with Miu Miu, Versace, Vivienne Westwood, Givenchy, Hugo Boss, Courrèges, H&M, and Victoria’s Secret. In 2023 alone, she walked in over 40 shows. In 2024, The Daily Front Row named her Model of the Year.
Her style balances grunge and elegance—slouchy blazers, faux-fur jackets, micro minis, biker boots—while her runway presence is transformative. Beyond aesthetics, Hamlin has spoken openly about her struggle with anorexia and now advocates for healthier narratives in fashion. At 23, she’s not just a model—she’s shaping the industry’s future.
Lola Tung: Gen Z’s Favorite
If you’re under 30, you’ve likely seen Lola Tung. As Belly in Prime Video’s The Summer I Turned Pretty, she became the emotional center of streaming’s most famous love triangle. Based on Jenny Han’s novels, the series became a 2025 cultural phenomenon, driving record viewership, book sales, and viral online discourse.
Born and raised in New York with Chinese, Swedish, and Eastern European roots, Tung began acting young. She left Carnegie Mellon University after being discovered during a virtual acting showcase in the pandemic. Her career now spans Broadway—debuting as Eurydice in Hadestown—and upcoming films including Forbidden Fruits and The Young People alongside Nicole Kidman.
As the series transitions into a feature film, the real “Lola Tung era” is just beginning.
Doechii: The Award-Winning Activist
Florida-born rapper and singer Doechii has steadily risen from underground favorite to mainstream force. Her eclectic sound—blending alternative rap, pop, and theatrical flair—has made her one of hip-hop’s most distinctive voices.
Named one of the most stylish people of 2025 by The New York Times, she was Billboard’s Rising Star in 2023 and Woman of the Year in 2025. Openly bisexual, sober, and politically outspoken, she used the BET Awards stage to condemn state violence and advocate for Black, Latinx, queer communities, and Palestine.
The Nepo Babies—And Beyond
Lila Moss
The list includes several “nepo babies,” though many have carved their own paths. Lila Moss, daughter of Kate Moss, dominates global runways. Ísadora Bjarkardóttir Barney (Doa), daughter of Björk, moves fluidly between fashion, film, and music.
Vivian Wilson—born in 2004 and daughter of Elon Musk—has become a Gen Z icon not because of her surname, but despite it. Coming out as a trans woman at 16, legally changing her name in 2022, and publicly distancing herself from her father, she has since emerged as a vocal advocate for trans rights and economic equality. After signing with CAA, she made a striking runway debut at New York Fashion Week in 2024.
New, Global, Unstoppable
Becca Bloom poses in front of the Georges Hobeika Paris Fashion Week women s wear spring summer 26 show Paris France 2025/10/04. (Photo by Laurent Hou / Hans Lucas via AFP)
Other standout it girls include Yasmin Wijnaldum, the Dutch-Surinamese model redefining international runways; Coco Yoshizawa, the Japanese skateboarding prodigy who won Olympic gold at 14 and was named Time’s Girl of the Year in 2025; and Becca Bloom, a Chinese-American tech entrepreneur turned #RichTok phenomenon with over 4.6 million TikTok followers.
Her viral wedding at Italy’s Villa Balbiano sealed her status—but her businesses, from education platforms to tech startups, define her impact.
