Apple will unveil its iPhone 17 lineup at the “Awe-Dropping” event on Tuesday, September 9, 2025, at 10 a.m. Pacific (8 p.m. in Greece). The event will stream globally via Apple’s website and Apple TV app. The company is expected to introduce four models: the standard iPhone 17, the iPhone 17 Pro, the iPhone 17 Pro Max with the largest screen and most advanced cameras, and a brand-new ultra-thin model called the iPhone 17 Air. All devices are expected to ship with iOS 26, though Apple has not yet officially confirmed software details.

The iPhone 17 Air has been the focus of most speculation. Multiple reports, including Bloomberg and MacRumors, suggest it will feature a 6.6-inch OLED display, Apple’s new A19 chip, Dynamic Island and a Camera Control button. Leaks also indicate a body just 5.5 millimeters thick and a weight of around 145 grams, making it the thinnest iPhone to date. However, there are conflicting accounts about the build materials: some reports describe a titanium frame, others say a titanium-aluminum mix, while more recent coverage points to aluminum for most models with specific cutouts for wireless charging.

The Air is also rumored to include only one rear camera, rated at 48 megapixels, and to carry a much smaller battery than Apple’s flagship devices. Several leaks point to a 2,800 mAh cell, while another regulatory-style filing cited by MacRumors lists 3,149 mAh. This uncertainty has raised questions about battery life. Analysts, including Mark Gurman, have compared the Air to the original MacBook Air — thin and stylish, but potentially compromised on power.

The Pro and Pro Max models are expected to deliver the top-tier features. Reports consistently suggest they will use an A19 Pro chip, come with 12 GB of RAM, include vapor chamber cooling, and carry upgraded cameras. The Pro series is also expected to start at 256 GB of base storage, though it remains unclear if the same applies across the entire lineup. The base iPhone 17, meanwhile, will likely continue as the entry-level option with the A19 chip and 8 GB of RAM.

Pricing forecasts differ. JPMorgan analysts suggest the base iPhone 17 will again start at $799, with the Pro at $1,099 and the Pro Max at $1,199, reflecting modest increases tied to higher default storage. The iPhone 17 Air is where reports diverge most sharply. Some analysts expect it to launch between $899 and $949, positioning it as a replacement for the outgoing Plus model. Others, including TrendForce, predict a higher entry point closer to $1,099, which would place it firmly in premium territory despite its reduced camera and battery specifications.

Apple’s global supply chain strategy is also influencing expectations. For the first time, all four iPhone 17 models are being assembled in India for the U.S. market, although China remains central to Apple’s production network. Tariff risks remain a factor. While smartphones are currently exempt from President Trump’s most recent tariff measures, earlier threats of 25% duties on foreign-made iPhones and new tariffs on Indian imports have created uncertainty about long-term pricing.

Beyond the iPhone, Apple is widely expected to announce three new Apple Watches — the Series 11, an updated SE, and the rugged Ultra 3. Reports also point to AirPods Pro 3, with some sources citing new features such as heart-rate monitoring and live translation, while others highlight a possible dual-model release including one with an infrared camera for gesture controls. These features remain unconfirmed and vary across sources.

No major artificial intelligence announcements are expected at this event, although Bloomberg has reported that Apple continues to test models from Google, Anthropic, and OpenAI, with a significant Siri upgrade planned for March 2026.

For Greece, the iPhone 17 series is expected to follow Apple’s standard rollout schedule, with preorders likely opening on September 12 and availability beginning September 19. These dates align with recent European launches, but Apple has not yet officially confirmed specific availability for the Greek market.

The iPhone 17 event arrives amid competing reports on specifications and pricing, but one consensus is clear: Apple is betting heavily on design with the new Air, while reinforcing its high-end Pro lineup with more power and storage. Whether the Air’s ultra-thin profile can balance style with everyday performance will be a central question for consumers in Greece and worldwide.