Valentine’s Day presents the perfect opportunity for shops to see a significant boost in their sales, as businesses often employ novel ideas to lure the “lovers” into spending their money.

A shrewd souvlaki shop owner from Crete continued a tradition he started some years ago by combining the special occasion with the global adage, “the way to someone’s heart is through their stomach” by offering a huge pita gyro “bouquet”.

The souvlaki place in Heraklion, Crete, offers a special “bouquet” of gyros for the occasion consisting of gyro, potatoes, and other ingredients, while it weighs 8.5 kilos!

As the owner mentions in a social media post, it is an idea that was born a few years back, and eventually the food…and real lovers showed a keen interest in the idea, making the eatery go viral for this particular “bouquet”.

The post read: “February 14th is the day of lovers and we want to share with you a story that fills us with pride. A few years ago, we were inspired by the gyro pita bouquet, a unique combination of flavors and aesthetics, which gave new life to a famous symbol of Greek gastronomy. And now, we are happy to see that this idea has been embraced by foodies and famous, especially for Valentine’s Day.

This day is an opportunity for us to express our gratitude to all of you who support us and give us the drive to continue our work. The gyro pita bouquet is a way for us to thank you and to share love and flavors with you.”