Ice cream lovers are facing higher costs this summer as price increases and shrinkflation continue to affect supermarket shelves.
While packaging sizes remain unchanged in several popular ice cream products, the actual weight of the contents has been reduced, raising concerns among consumers about getting less value for their money.
According to reported product comparisons, a number of ice cream multipacks continue to be sold in 440ml containers, but contain fewer grams of product than in 2025.
Among the examples cited:
- An almond-flavored cup ice cream pack fell from 299g to 297g.
- A classic variety declined from 297g to 293g.
- A caramel version dropped from 311g to 310g.
- A white cookie flavor decreased from 305g to 300g.
Although the reductions are relatively small, consumers point to the practice as a clear example of “shrinkflation” — when manufacturers reduce product quantities while maintaining the same packaging size.
New Digital Platform to Track Prices
At the same time, authorities are preparing to launch a new digital platform called “PosoKanei,” (How much does it cost?) which will replace the existing e-katanaloti price comparison service.
The new platform is designed to help consumers compare supermarket prices in real time and identify where everyday products are available at the lowest cost.
According to the plans outlined, the service will track the prices of around 10,000 supermarket products and provide updated information across retailers.
AI-Powered Market Monitoring
The platform will also incorporate artificial intelligence tools to assist market oversight.
Authorities say the technology will be used to identify potential cases of excessive pricing and detect suspicious price increases, with the broader goal of improving transparency and strengthening consumer protection.
