Chinese e-commerce powerhouses Temu and Shein are expected to dominate this year’s Black Friday sales in Greece, leaving local retailers worried about unfair competition and shrinking profits

Despite global headwinds in fashion and leather goods, Louis Vuitton’s Greek arm delivered a striking 20% sales increase in 2024.

A recent survey by the Hellenic Confederation of Commerce and Entrepreneurship (ESEE) confirmed that many business owners plan to keep prices low temporarily to draw customers.

Nationwide survey finds that rising costs, shrinking incomes, and weak demand are weighing on Greek market performance.