Alter Ego Media’s management presented the Group’s medium-term strategy to investors on Monday during the ATHEX Mid Cap Conference 2025, highlighting both the rapid execution of its investment plan and the company’s evolving role in Greece’s media and entertainment landscape.
According to management, Alter Ego Media has already deployed 70% of the capital raised through its IPO, channeling funds primarily into acquisitions and new content, in full alignment with the approved use-of-proceeds plan. These investments are expected to significantly strengthen the Group’s financial performance from 2026 onwards, supported by steady organic growth, as already reflected in the financial results of the first half of 2025.
The company reiterated that the full utilization of IPO proceeds will be completed within the first quarter of 2026.
A Solid Capital Structure and Attractive Dividend Policy
Executives emphasized the Group’s strong balance sheet, which enables effective management across economic cycles, supports an attractive and sustainable dividend policy, and provides ample flexibility for pursuing additional investments.
In discussing market conditions, management underlined that the Greek media and entertainment sector is on an upward trajectory, supported by positive macroeconomic indicators and the comparatively late maturity of the domestic market versus other European countries. This structural lag, combined with a highly fragmented competitive landscape, creates compelling opportunities for consolidation and targeted expansion.
A Strategic Shift Toward a Diversified ‘Creative Powerhouse’
During the conference, management presented Alter Ego Media’s new strategy for the 2026–2028 period, marking the Group’s transition into a diversified “creative powerhouse” positioned at the intersection of journalism, entertainment, digital innovation, and live experiences.
The management described the strategy for the four business segments:
Publishing: Building an integrated ecosystem that fuses journalism with AI-enabled workflows and data-driven storytelling.
Broadcasting: Evolving beyond traditional linear television into streaming, on-demand, and interactive formats, including pay-TV and live broadcasting.
Content Creation: Investing in new creative genres—such as cinema, animation, branded entertainment—alongside strategic acquisitions of libraries and IP rights.
Live Entertainment: Expanding across the full value chain, from venue management and live productions to digital extensions of the live experience.
Alter Ego Ventures: The Group’s Long-Term Growth Engine
A special reference was made to Alter Ego Ventures, the Group’s corporate venture capital arm, which acts as an investment hub for emerging verticals. Its purpose is to fuel long-term growth and create new revenue streams beyond traditional media, positioning the company at the forefront of innovation.
The Group also highlighted its technology transformation agenda, with a strong focus on AI as a strategic enabler in the transition toward an AI-enabled media tech organization.
Ongoing Expansion Through Partnerships and Acquisitions
Closing the presentation, management stressed that Alter Ego Media continues to actively explore new strategic partnerships and acquisition opportunities. Backed by substantial investment capacity, the Group reaffirmed that acquisitions are “in its DNA”, forming a central pillar of its long-term growth strategy.
