Alter Ego Media proceeds with a new strategic investment, expanding its activities into the fields of performing arts and live entertainment. The company announced its participation in the share capital of Stages Network, a company that, among other ventures, manages some of the most historic theatres in Athens. This move strengthens Alter Ego Media’s presence across the entire value chain of cultural content creation and distribution.
10 Theatres and 1 Cultural Venue with an Annual Capacity of 650,000 Spectators
Stages Network was born from the vision of renowned theatre and television producer Dionysis Panagiotakis. Through a wide range of cultural and entertainment activities — focusing on theatrical and musical productions, live event organization, and the management of artistic venues — Stages Network aims to combine art with innovation, transforming the landscape of contemporary entertainment and redefining the audience experience.
The rich portfolio of Stages Network includes ten historic theatres in the Greek capital: IVI, Dimitris Horn, Mikro Horn, Emporikon, Apothiki, Peiraios 131, Embassy, Lampeti, Psyrri, and the Open-Air Lampeti. The company also manages the modern cultural venue Stage Seven. The total annual capacity of these 11 venues exceeds 650,000 spectators.
The Transaction: €4,000,000 Investment
Alter Ego Media’s participation in Stages Network will amount to 40% of the company’s share capital, following a contribution of €3,000,000 towards a capital increase and the acquisition of existing shares from current shareholders for €1,000,000. The agreement also provides Alter Ego Media with the option to acquire an additional 9% stake in Stages Network, increasing its total participation to 49%.
It is worth noting that, although Alter Ego Media initially acquires 40%, the company will exercise control over Stages Network. This means that the financial results of Stages Network will be fully consolidated in the Group’s financial statements. The new funds will be used by Stages Network to finance its investment plan, which includes the upgrade and expansion of its network of theatres and cultural venues, as well as the development of new multi-purpose entertainment spaces.
The entry into Stages Network represents a significant step in the implementation of Alter Ego Media’s plan to expand into new, dynamic sectors of activity. This investment strengthens the strategic goal of revenue diversification, adding new sources of income (ticketing, sponsorships, licensing) and offering Alter Ego Media greater access to highly loyal audiences.
Alter Ego Media’s CEO, Ioannis Vrentzos, emphasized the importance of the investment within the Group’s strategic plan, stating:
“Our participation in the share capital of Stages Network marks our expansion into the Live Entertainment sector, which constitutes a key pillar of our future growth. We share with Stages Network the same commitment to producing high-quality cultural content and to shaping upgraded entertainment experiences for audiences. This collaboration strengthens our strategy to diversify our revenue streams and to invest in new forms of content and their utilization across multiple platforms.”
“The collaboration with Alter Ego Media marks a decisive step in Stages Network’s journey toward realizing our vision — to create a vibrant cultural hub where people, creators, and technology come together to give every story the stage it deserves. The participation of Alter Ego Media enables us to accelerate our growth, enhance creativity, and offer the public even richer and more innovative experiences,” stated Dionysis Panagiotakis, founder of Stages Network, immediately following the announcement.
