Alter Ego Media Group on Thursday announced the acquisition of a 50.1% stake in More.gr, the leading digital ticketing platform in Greece and Cyprus. The acquisition of the majority stake in More.gr represents an important step in the implementation of the Group’s strategic plan to expand into the live entertainment sector and further diversify its revenue sources.
More.gr operates in Greece and Cyprus and offers a wide range of services, particularly in the sale, mediation for issuance, and issuance of tickets for entertainment, cultural, educational, and sporting events. The company operates the leading B2C digital ticketing platform in Greece and Cyprus, with approximately 1.85 million registered users and 3.8 million monthly visitors.
In 2025, the Gross Transaction Value (GTV) processed through the platform reached approximately €155 million, with more than seven million tickets sold, supporting more than 27,000 events. More.gr’s activities in Cyprus are carried out through its wholly owned subsidiary, the company “More.com Online Services CY LTD.”
The transaction
The transaction amounts to €20 million. The agreement values the company at €40 million, while the deal also includes an earn-out mechanism linked to the company’s financial performance over the next three years, with a maximum total valuation of €60 million.
Based on More.gr’s current business plan for 2026, its revenue is expected to reach €11 million and EBIT €5.2 million, contributing positively to the consolidated financial results of the Alter Ego Media Group.
Additionally, is noted that More.gr founder Haris Karonis will remain a key shareholder and head of the company’s management.
Sector outlook
The live events sector is considered one of the most dynamic and resilient areas of the global media and entertainment industry, as the live experience cannot be replaced by digital content. For this reason, it is widely regarded, around the world, as a strong “defensive growth story,” with stable demand and significant potential for value creation through ticket sales, sponsorships and ancillary services.
In the domestic Greek market, the growing demand for cultural and entertainment events, combined with the growth of tourism and the creation of new event venues, creates favorable prospects for further sector growth in the coming years.
Statements
In a statement, Ioannis Vrentzos, the Chief Executive Officer (CEO) of Alter Ego Media, noted:
“Our participation in the share capital of More.gr is an important step in implementing our strategy to expand into the rapidly growing field of live events and live entertainment. MORE.GR has established itself as the leading digital ticketing platform in Greece, with a strong market presence, significant technological infrastructure, and a high level of trust from audiences and event organizers. We fully trust the company’s business plan and the ability of its management team, under the leadership of Haris Karonis, to continue MORE.GR’s successful growth trajectory. We believe that our collaboration will create significant synergies and further strengthen the company’s ability to expand its activities.”
On his part, Haris Karonis, founder of MORE.GR, stated:
“Our goal, through this partnership with the Alter Ego Media Group, is to create additional value for the partners and organizers who trust the platform, while also offering even better services and experiences to the hundreds of thousands of users and spectators who choose More.gr for access to events and shows.”
