Embracing the philosophy that opportunity never sleeps, Giannis Antetokounmpo continues to build a formidable presence beyond the basketball court, spotting prospects where others hesitate—or never think to look.
The Milwaukee Bucks superstar recently announced in a brief post on X that he has become a shareholder in Kalshi, one of the leading prediction and event-trading platforms in the United States.
The company confirmed that Antetokounmpo will also collaborate on marketing initiatives, live events, and other promotional activities. According to Business Insider, Kalshi’s investors include heavyweight firms such as Sequoia Capital, Andreessen Horowitz, and Coinbase Ventures.
“This fund isn’t just about capital,” Antetokounmpo said in a statement. “It’s about building partnerships and opening up my network.”
A few months later, he invested in ScorePlay, an AI platform that helps sports organizations manage and distribute game footage and highlights, already used by more than 200 teams and leagues worldwide, including the NBA, NHL, and Major League Soccer.
At the core of the Antetokounmpo family’s business operations stands their family office, Ante Inc., which oversees investments, endorsements, and commercial ventures. Giannis serves as president, while his brothers play active roles in strategic decisions.
Last July, the family expanded beyond sports and retail by launching Synergy Care, with Antetokounbros Limited listed as the sole shareholder and Alex Emeka Antetokounmpo appointed as managing director. The family was also part of the investment group that acquired the Village shopping center in Rentis, near Athens, in December 2024.
Through Ante Inc., the Antetokounmpo family has also built the Antetokounbros retail brand, opening stores at Athens International Airport, in Milwaukee, and on Ermou Street in central Athens, while launching their global e-commerce platform, antetokounbros.com.
The family office has assembled a growing and diverse investment portfolio. Beyond fashion retail, a notable recent move in Greece was the acquisition of the Hellenic Wineries.
Ante Inc. has also invested in energy technology company Flexpower, sports franchises in football and baseball, healthcare ventures, and ESG-focused green investment funds.
