Demand for luxury real estate in Greece continues to strengthen, driven by both international and domestic buyers whose priorities often differ. The country is steadily emerging as a mature destination for high-end property, where investment and owner-occupation no longer compete but increasingly complement each other.

Today’s luxury buyers and investors approach the market with realistic expectations, typically targeting net annual yields of 4%–6% while placing greater emphasis on long-term capital appreciation. As a result, attention is shifting beyond established hotspots toward carefully selected premium micro-locations—smaller residential pockets offering high-quality living, more balanced entry prices and stronger upside potential.

As Korina Saia, CEO of Premier Realty, notes, many investors still focus narrowly on mature markets such as the northern suburbs of Athens, where much of the value has already been absorbed. “In these areas, the scope for further appreciation is often limited,” she says.

The Athens suburb of Kifissia highlights this contrast. In its central districts, newly built luxury homes command 10,000–12,000 euros per square meter, leaving little room for growth. In selected nearby residential zones, however, new developments start from around 6,500 euros per square meter, offering more attractive entry points and higher potential returns.

In an environment of elevated prices, effective investment strategy depends less on current valuations and more on identifying locations with clear prospects for future upgrading. Construction quality, energy efficiency, flexibility of use and integrated wellness features have become decisive factors in supporting long-term value.

As the market evolves, successful luxury properties are those that combine quality of life with credible investment fundamentals—delivering both immediate appeal and sustainable appreciation over time.