In an exclusive interview with To Vima, Robeson Reeves, CEO of the new company, outlines its international growth strategy, the role of Greece as a hub of innovation, and how the merger positions the Group for sustainable, long-term success.

What does remaining listed on the Athens Stock Exchange mean for the new company and for Greece?

“Our decision to remain listed on the Athens Stock Exchange is both symbolic and substantial. It’s a clear statement of intent: Greece is not only our heritage but also our strategic base for the future.

The merger with Bally’s, valued at around €2.7 billion, gives us the scale, financial strength and flexibility needed to compete effectively on a global level. At the same time, Greece has evolved into an international success story – an economy that has consistently exceeded expectations in recent years.

We’re proud to be part of this momentum, in a country that has shown remarkable resilience, innovation and openness to international investment. Remaining on the Greek capital market strengthens our ties with Greek investors and enhances the Athens Stock Exchange’s international standing.

Moreover, it creates value not only for our shareholders but also for Greece as a growing hub of innovation and investment.”

What is your strategy for the company’s global growth?

“Our global strategy is based on three key pillars: vertical integration, disciplined growth, and innovation.

First, we are combining Intralot’s world-class lottery platforms and operational know-how with Bally’s leadership in iGaming and data analytics. This creates a technological ecosystem with no equal in the market – a fully integrated, omnichannel platform serving governments, businesses and players in regulated markets worldwide.

Second, we are pursuing growth both organically and through selective acquisitions. We see the new company as a consolidator in a fragmented international market, particularly in Europe and the UK, where we can add both scale and new capabilities that strengthen our competitive edge.

Third, we will drive innovation and efficiency with strict financial discipline. Our goal is not to chase size, but to achieve profitable and sustainable growth, maintaining a clear focus on investment in technology and people.”

What will the company’s technology investments bring to Greece, and why is Athens important for your plans?

“Greece will play an increasingly important role in our growth strategy. We are expanding our operations here, creating high-quality jobs, and enhancing the resources and infrastructure we need to support both our local and international activities.

This includes investment in human capital, infrastructure and systems that will allow us to deliver better products and services across all our markets.

Athens offers clear advantages: access to a highly skilled, multilingual workforce, and strong connectivity with our other global offices. These elements make it ideal for expanding our technological and operational capabilities and strengthening collaboration among our teams worldwide.

By expanding our presence in Greece, we aim to build strong partnerships with local institutions, create sustainable employment opportunities and make a meaningful contribution to the national economy. This approach supports our long-term objective of combining local market dynamism with global reach – ensuring that Greece becomes a key pillar of the new company as its operations continue to grow.”

How important are digital innovation and data analytics for the company’s future?

“Digital innovation and data-driven insight are at the core of our strategy. Data is the foundation of everything we do. Through our advanced Vitruvian data platform, we strengthen our ability to understand our customers responsibly, offer more personalized entertainment experiences, and build long-term trust at every point of contact.

This analytical capability not only enhances our B2C operations but also strengthens our partnerships with businesses and government entities – where accuracy, transparency, and responsible gaming are particularly crucial.

Innovation in data science and personalization will shape every aspect of how we develop our products and services in the coming years.”

How will the merged group create long-term value for shareholders – and for Greece?

“Our goal is to build a strong growth story that delivers measurable value at every level. For the 2025 fiscal year, we expect annual revenue to exceed €1 billion, with an EBITDA margin approaching 40%, reflecting our operational efficiency and scale.

In the medium term, as outlined in our recent Capital Markets Day, we anticipate high single-digit revenue growth, while adjusted EBITDA margins will remain strong, ranging between 35% and 40%, supported by cost synergies and cross-selling opportunities.

Given our strong ability to convert earnings into cash flow, we expect consistent and robust cash generation. At the same time, our continued listing on the Athens Stock Exchange strengthens Greece’s position in international capital markets. The recent €420 million capital increase attracted strong demand from international investors, while maintaining significant Greek participation.

Equally important are our ongoing investments in R&D, digital infrastructure and job creation in Greece – initiatives that are expected to have a tangible, multiplier effect on the national economy.

Ultimately, success will come from disciplined execution, innovation, and our unwavering belief that Greece – just as it has led in culture – can also lead in technology.”

What opportunities do you see emerging in the online gaming sector?

“The online gaming sector is evolving at an extraordinary pace, and we see major growth opportunities ahead. Players today demand entertainment that is seamless, personalized and responsible.

The new company is exceptionally well positioned to meet this demand, combining integrity in lotteries with digital innovation. We see strong growth prospects in regulated markets globally – particularly in North America and Europe – while maintaining an uncompromising commitment to responsible gaming and regulatory compliance.

In short, the future of gaming lies in connected and responsible entertainment – and this new company is ready to lead that transformation.”