Santorini and Mykonos face reduced international arrivals in 2025, with seismic activity impacting Santorini’s bookings and Mykonos showing signs of recovery fueled by strong domestic demand

Despite a slight recovery in room revenue and occupancy, Athens still trails cities like Madrid, Rome, and Barcelona in tourism performance, with only Istanbul falling behind in key metrics.

The airports in Crete stood out, with 1.9 million landing on the island—over 86 thousand—reflecting a 4.7% uptick compared to the respective period in 2024.

According to a study by Oxford Economics commissioned by Airbnb, 21% of total spending by STR travelers in Europe goes directly to local, often small businesses such as bakeries, tavernas, and grocery stores.

With over 500,000 annual visitors, the island hopes the proposed charge will ease overcrowding and support local services.

The minister also emphasized Greece’s commitment to deepening partnerships with Italian travel industry professionals.

Financial uncertainty and global instability are clearly influencing visitor behavior. Tourists are spending less, often booking their trips just two to three days before departure.

Greek tourists not only travel frequently to Italy but also spend significantly, contributing to the Italian tourism sector.

Vacation time can be fun and rewarding. Nature and animal rescue groups in Greece, where you can roll up your sleeves and make an impact.

Foreign arrivals in May rose by 2.5%, while overnight stays from international tourists increased by 2.2%.

Industry professionals highlighted Greece as a country with exceptional natural beauty and a plethora of outdoor activities catering to visitors drawn by off-the-beaten-track holidays.

He reiterated that Mykonos stands at the forefront of Greece’s tourism offering, adding, “We recognize Mykonos as a flagship destination."

“These are legal overtime hours, properly declared and paid, with employer contributions being made. Clearly, something is changing here,” Mitsotakis said

Greek hotel industry federation questions the government's data on employees working overtime and says government is neglecting Greece's mountain regions

The mayor of Thessaloniki underlined that tourism should not be disconnected from local communities.

The initiative introduces five curated cultural routes, developed by the Ministry’s Directorates of Prehistoric and Classical Antiquities and of Byzantine and Post-Byzantine Antiquities.

In 2024 alone, Greece welcomed 138,600 Chinese visitors, a 30% rise compared to 2019.

This op-ed is part of To BHMA International Edition’s NextGen Corner, a platform for fresh voices on the defining issues of our time

Greece’s strategy focuses on ensuring balanced development and creating new job opportunities at lesser-known destinations.

Foreign visitors accounted for the largest share of arrivals and overnight stays across all types of accommodations, representing 64.8% of arrivals and 73.7% of overnight stays.