Online shopping in Greece is reaching unprecedented levels, with forecasts suggesting that 87% of consumers will make digital purchases by the end of 2025. While impressive locally, this figure remains on the lower end compared with other European countries.

Greek consumers are increasingly buying via mobile devices, social media platforms, and Chinese apps, often lured by flash sales and steep discounts. However, these deals sometimes conceal hidden pitfalls that shoppers may overlook.

Smart Shopping Tips
First and foremost, ensure the e-shop is legitimate. Verify the store’s credibility through clear contact information, real customer reviews, and proper certification. Websites lacking these safeguards may pose fraud risks.

High discounts alone are not a guarantee of value. Product descriptions are frequently incomplete, making it difficult for consumers to judge whether an item truly meets their needs. Experts recommend checking historical prices, comparing offers, and avoiding impulse purchases, especially during time-limited flash sales.

Delivery and Returns
Rising demand can cause delivery delays or even stock shortages. Shoppers should confirm product availability, particularly for high-value items or stores with limited inventory. Reading terms of purchase and return policies carefully is essential. Greek law grants a 14-day right of withdrawal for online purchases.

Payment Safety
Consumers must ensure e-shops use secure payment methods and verify that the website employs HTTPS/SSL encryption. Additional costs, such as shipping fees or extra charges, often appear only at the final checkout stage, so vigilance is key.

As digital commerce continues to grow, informed shopping practices remain the best defense against overspending, scams, and disappointment. For Greek consumers, the promise of online convenience comes with a need for caution—and a little savvy.