Greece is moving forward with a new national traceability system for agricultural and livestock products, designed to strengthen the value of Greek produce and protect local farmers from unfair competition. The initiative was presented by Digital Governance Minister Dimitris Papastergiou during a press briefing on new measures for the agricultural sector.

At the core of the plan is the introduction of a unified Greek barcode that will accompany each product throughout its entire journey, from production to retail and final sale. The goal is to address a long-standing issue in which imported goods are presented as Greek at various stages of the supply chain, often without clear information on origin, region, or variety.

Under the new system, every Greek product will carry a unique barcode enabling full traceability. Authorities will be able to distinguish clearly between domestic and imported goods at every step, while consumers will gain access to origin and product details through QR codes.

The system will rely on modern digital tools and the interconnection of existing public databases, allowing officials to know what is produced in each farming area. Artificial intelligence applications are expected to help estimate production capacity by region.

The initiative is further supported by Greece’s network of small satellites, which can monitor agricultural production and assess crop damage, improving crisis management.

Officials emphasized that the system primarily benefits producers, especially younger farmers, by adding verified value to Greek products and reinforcing trust in the marketplace