Most shops will open from 11:00 am to 6:00 pm, though stores in central locations and major shopping malls are expected to extend their hours, opening earlier and staying open until 8:00 pm.

Consumer advocates warn shoppers to stay alert this Black Friday, urging careful research, clear budgeting and close scrutiny of discount claims to avoid misleading deals and unnecessary spending.

A new survey reveals that many Greek shoppers lack confidence in spotting online fraud during Black Friday, with some losing over €1,000 to scams despite growing awareness

Fashion and tech once again sit at the top of shoppers’ wish lists. This year, 37.7% of respondents said they plan to buy clothing, while 35.3% are eyeing technology products—continuing last year’s trend.

Once a single day of major deals, Black Friday in Greece has expanded into a month-long promotion period, with year-round offers and higher business costs limiting the deep discounts seen in larger markets

Greece has confirmed the four Sundays when retail stores will open through the end of 2025, giving consumers extra time for Christmas shopping during the busy discount season

Survey shows 63% of Greeks intend to shop during Black Friday and Cyber Monday, favoring tech, electronics, clothing, and accessories, though many remain cautious about whether discounts reflect true price reductions

Chinese e-commerce powerhouses Temu and Shein are expected to dominate this year’s Black Friday sales in Greece, leaving local retailers worried about unfair competition and shrinking profits

Mobile shopping reached an all-time high in Greece during last year’s Black Friday, with smartphones, TVs, and home appliances dominating sales. Consumers increasingly favored convenience, complete services, and tech-driven entertainment

Greece issues fines of €610,000 for violations of market rules in a bid to crack down on deceptive practices, protect consumers and ensure fair competition.

Stores across the country will also operate from 11 a.m. to 6 p.m on all Sundays in December expect for December 8

The fine was for allegedly misleading consumers during sales in July 2024. Attica maintains that it was one technical error among its 30,000 products, which has since been rectified and is prepared to challenge the decision.

President of Athens Trade Association, Stavros Kafounis, encouraged consumers to support local businesses that play a vital role in the economy

The President of the Athens Commercial Association encourages consumers shopping during Black Friday and Cyber Monday (Dec. 2) to support Greek small and medium-sized businesses.

According to the responses of 1,000 people who took part in the survey, 7% reported feeling anxious about the risk of being deceived during Black Friday.

In recent years, the Black Friday craze has crossed Greek borders, with many consumers choosing to purchase their Christmas gifts well in advance, taking advantage of the discounts.

Cyber Monday rounds out the kick-off week to holiday shopping, which started with Black Friday

The Ministry of Development has ramped up inspections to ensure advertised sales and discounts are genuine

Only people in Paris, Berlin and Brussels pay more