Chinese e-commerce powerhouses Temu and Shein are expected to dominate this year’s Black Friday sales in Greece, leaving local retailers worried about unfair competition and shrinking profits

Greek consumers became more acquainted with the trends of beauty and self-care, during the period of the pandemic, contributing to nearly uninterrupted growth in the global cosmetics market since 2004.

In 2023, Greeks spent €34.9 billion online, with 94% making monthly e-purchases