Food trends in 2025 blend tech, sustainability, and bold flavors, with TikTok driving viral dishes like vegan protein chips and overstuffed sandwiches.

To Vima English Edition spoke with author and Greek gastronomy expert Giorgos Pittas about the potential of Greek cuisine and why it still remains untapped.

Overall, CEOs of major food chains express cautious optimism for market conditions in 2024, noting signs of hope compared to the previous year.