Holiday travel for winter 2025 is tracking higher as well, with national bookings up 19% and revenue up 33%.

Greece reported fewer international arrivals in May and June 2025, but travel revenues climbed sharply, fueled by higher spending per visitor

The tourism sector is expected to create 1.1 million jobs by 2035 and contribute €58.2 billion to the Greek economy.

The wider Athens region and the Greek islands attracted the largest number of international travelers in 2024.

Hoteliers point out that this success is being achieved despite the competition from short-term rental services like Airbnb.

Inbound travelers to Greece boosted tourism-related revenues to 21.27 billion euros in the Jan.-Nov. 2024 period.

Travelers continue to visit Greece off-season into Sept. with the number of inbound travelers up by 6.6% and a 7.9% rise in travel receipts.