Greece is already preparing its 2030-2035 strategic plan for tourism to be presented next year, said PM Kyriakos Mitsotakis.

As visitor numbers soar and infrastructure strains, the Bank of Greece warns that the country’s islands must shift from growth to sustainability — with €35 billion in new investments to keep paradise afloat

Cruise tourism boosts the Greek economy with over €1.1 billion in added value, supporting the livelihoods of thousands of people nationwide.

Greece’s strategy focuses on ensuring balanced development and creating new job opportunities at lesser-known destinations.

There is growing support for making the program permanent, as it has proven to be a crucial factor in increasing visitor numbers to these islands.

Sustainable development, investments, new offerings, upgraded training at the core of Greece's tourism strategy.

Additionally, a new ranking system for tourist accommodations based on sustainability criteria is expected to be introduced.

Its findings reveal that travelers to these destinations are becoming increasingly demanding, expecting high-quality travel experiences while also seeking authenticity.

Through its partnership with Netflix, the GNTO hopes to attract tourists and filmmakers to Greece.

As demand for wellness travel soars, Greece takes steps to tap into the huge potential. 'To Vima English Edition' spoke to national tourism board chief Angela Gerekou about what’s being done.

Another provision included in the proposed legislation includes a 'green' fee on practically all tourism-related activities

The need to establish a sustainable model is the primary focus on the agenda of both the government and the tourism industry.

Tourists visiting Greece will soon have quick access to useful AI-driven travel information via the new mAIGreece app available later this month.