For consumers, that could mean the price of a standard 20-pack in Greece — now around 4.60 euros — could surge to 7 euros or more, unless tobacco companies absorb part of the tax increase.

The study finds that Greece’s high rate of illicit trade cannot be explained by taxation alone, with other contributing factors being a weak tax compliance culture.

According to Reuters, the ministers expressed concerns over the fragmented approach to taxing e-cigarettes, vapes and other novel tobacco products.