The Cruise Lines International Association (CLIA) unveiled a new video campaign on Thursday titled “All Aboard Greece”, aimed at raising awareness of the significant contributions cruise tourism makes to Greece’s economy and the steps being taken to ensure its sustainable development.
The campaign features a series of videos with testimonials and insights from across the cruise tourism value chain, including national and local government officials, port authorities, tourism organizations, academics, suppliers, and cruise professionals. The unified message: cruise tourism is a driver of prosperity and a sector that thrives through collaboration and long-term planning.
The first two videos, “Cruising and Economic Impact” and “Cruising and Infrastructure”, were released Thursday. The first highlights how cruising contributes over €1.1 billion in added value and supports hundreds of jobs in island and port communities across Greece. The second focuses on the importance of strategic infrastructure investments and forward-thinking development in positioning Greece as a leading cruise destination.
“Cruising is particularly important to the Greek economy, as it supports the livelihoods of thousands of people across the country, and these professionals are our greatest ambassadors,” said Maria Deligianni, Regional Director Eastern Mediterranean, CLIA. “Through this campaign, we are giving a voice to the people and professionals who make cruising in Greece possible.”
Two additional videos — “Local Voices” and “Sustainable Cruising” — will follow, reinforcing the campaign’s central themes of inclusive growth and environmental responsibility.
The campaign launch closely follows the introduction of a new cruise passenger levy in Greece, which went into effect on July 21. As part of national efforts to manage overcrowding and finance port infrastructure upgrades, the new policy imposes variable disembarkation fees based on location and season, with the highest charges applied to high-traffic islands such as Santorini and Mykonos.
