Athens hotels posted a modest rise in occupancy in the first seven months of 2025 compared to the same period last year, but hoteliers are warning of troubling signs after a decline during the crucial summer months.

According to the Athens-Attica & Argosaronic Hotel Association, average occupancy between January and July stood at 75.8%, a slight 0.4% increase from 2024. The average daily rate (ADR) rose 1.6% to 176.18 euros, while revenue per available room (RevPAR) was up by 2% to 133.49 euros.

Despite these gains, industry leaders say the slowdown in July, a peak month for Greek tourism, could signal deeper challenges. Occupancy in July fell to 83.3%, down from 86.4% in 2024, marking a 3.6% drop. June also showed a decline of 2%, raising concerns about momentum heading into the high season.

Room rates in July edged up slightly to 207.85 euros from 205.54 euros last year, but RevPAR slipped to 173.19 euros compared with 177.64 euros in 2024. The hardest hit were three-star hotels, which have been experiencing consistent declines since March.

In a regional comparison, Athens hotels outperformed Istanbul, but trailed behind Barcelona, Madrid, and Rome in occupancy and revenue metrics.

Hoteliers are now looking to Prime Minister Kyriakos Mitsotakis for support. They expect measures aimed at boosting competitiveness and safeguarding growth to be announced at the upcoming Thessaloniki International Fair (TIF).

The association has described the current trajectory as one of “dangerous stagnation” for both Athens and the wider Greek tourism sector.