Holiday travel for winter 2025 is tracking higher as well, with national bookings up 19% and revenue up 33%.

The British newspaper’s columnist highlights Thessaloniki’s culinary scene, cultural energy, and the distinctive experiences that set it apart from more predictable autumn escapes.

According to the announcement, the discussion focused on priorities for building a competitive and fair hospitality ecosystem in Europe.

Alexandroupoli shows the steepest rise, with listings doubling from 294 in 2023 to 720 in 2025, driven partly by growing Turkish tourism for shopping and short breaks.

The platform will map all tourism activities and businesses by destination, showcase products and services, highlight attractions, beaches, and museums, and integrate thematic tourism offerings.

Discover the Greece nobody tells you about: Alpine landscapes, traditional villages, and a surprising world of winter sports.

Store experiences receive high marks—over 90% of respondents expressed satisfaction with product variety and ease of finding what they need.

The accolade is expected to further boost Andros' visibility in the UK market, underscoring the growing international appeal of its well-organized network of hiking trails.

The Australian market is one of the country's most important source markets. Last year, 180,000 visitors from Australia visited Greece.

In a series of high-level bilateral meetings, the Greek Tourism Minister reinforced Greece’s commitment to sustainable tourism and to forging stronger international partnerships with countries sharing similar goals.

Greece consistently holds a spot among the top 10 countries Europeans plan to travel to in the coming months.

The Thessaloniki Tourism Organization (TTO) has, in recent years, implemented a comprehensive strategy to attract visitors.