Greek hotels rank first among sixteen European countries regarding hotel revenue per available room (RevPAR) in August, according to recent data analyzed and released by Hospitality ON and MKG Consulting.

Based on an analysis from the two companies, the European hotel sector posted a 6.9% drop in RevPAR in August 2025 and a decline in average daily rate (ADR), with occupancy rates remaining virtually unchanged at (+0.1).

In Greece, occupancy for Greek hotels recorded a 2 percentage point rise, reaching 80.5%, while RevPAR recorded a modest increase of 1.5%, climbing to €215.2 from €212 in the same month last year. This is the highest RevPAR among the 16 European countries analyzed.

The results were largely attributed to a more realistic rate strategy adopted by Greek hoteliers, who reduced average daily rates by 1.1% compared to August 2024. Despite this, prices remain 5.1% higher than in 2023.

Switzerland followed with RevPAR at €140.1, up from €133.2 in August 2024, while Portugal ranked third with €136.3, slightly lower than the €138.7 recorded in August last year.

As August is traditionally the most profitable month for Greece, this moderate increase is considered particularly significant for the tourism sector, which accounts for around 18% of GDP, according to Greek government data, as noted by MKG Consulting.

Combined with a strong July, August’s performance demonstrates that Greek tourism remains competitive, adapting flexibly to the needs of travelers who seek quality and good value for money.