International tourist arrivals to Greece rose by 4.4% in the January–October 2025 period, reaching 35.26 million travelers, according to the Bank of Greece’s travel balance data. This compares with 33.79 million arrivals in the same period of 2024 and is already just about 600,000 fewer than the total for the whole of 2024 (35.95 million), making a new annual record virtually certain.
Visitor flows show a clear geographic shift. Arrivals from the EU-27 increased only marginally, by 1.4%, to 21.0 million, while arrivals from non-EU countries jumped by 9.1% to 14.25 million.
Air travel rose by 4.6% and road travel by 4.9%, confirming Greece’s accessibility through multiple entry points.
Germany remained Greece’s largest source market with 5.65 million visitors, up 8.3%, followed by the United Kingdom with 4.68 million (+6.6%) and Italy with 2.10 million (+8.2%). By contrast, arrivals from France edged down by 2%, while those from Russia, though increasing, remained low in absolute terms.
Revenues hit new highs
Tourism revenues in the same ten-month period climbed 8.9% year on year to €22.39 billion, already well above the €21.7 billion recorded in the whole of 2024 and setting a new record two months before year-end.
Receipts from EU-27 countries rose by 5.8% to €12.12 billion, while income from non-EU markets increased more sharply, by 12.2%, to €9.11 billion.
Spending from the United Kingdom surged 15.1% to €3.55 billion, while revenues from the United States rose 8.4% to €1.54 billion, boosting average per-capita spending but also increasing reliance on long-haul markets.
A decade of consecutive records
The 2025 performance extends a decade-long growth trend. Between 2016 and 2025, international arrivals increased by about 50%, from roughly 25 million to more than 37 million visitors.
Greece’s share of global tourist arrivals rose to 2.5% in 2025, up from around 2% a decade earlier, according to a study by the National Bank of Greece.
The expansion has been underpinned by structural factors, including a 46% increase in air connections between 2015 and 2024 and a shift toward higher-quality accommodation, with four- and five-star beds now accounting for 55% of total capacity, up from 42% in 2015.
