Tourism professionals say spending has lagged behind visitor numbers for a third straight year, with July falling short of expectations and hopes now resting on August and September to close the gap

More than a million passengers passed through the island's airport in June, with Britain remaining the dominant overseas market and arrivals spread across an increasingly broad mix of European countries

Inbound arrivals grew by 5.6% and tourism receipts by 9.4%, translating into approximately 42.97 million visitors in 2025, compared to 2024.

Germany remained Greece’s largest source market with 5.65 million visitors, up 8.3%, followed by the United Kingdom with 4.68 million (+6.6%).

The largest increases in absolute numbers of tourist arrivals were reported in the regions of South Aegean (+5.6% arrivals, +8.2% overnight stays)

Inbound travelers to Greece boosted tourism-related revenues to 21.27 billion euros in the Jan.-Nov. 2024 period.