Pornhub has released its annual review, offering a data-driven look at global trends in adult-content consumption. The report highlights the world’s most popular search terms, country-specific preferences and demographic patterns.
This year’s findings reveal notable shifts in user tastes across regions, age groups, genders, and sexual orientations, with diversity emerging as a dominant theme.
In Greece, the most-searched category was MILF, mirroring trends in Canada. In the United States and Australia, lesbian content led user interest. A different pattern appeared in Russia, Greenland, and parts of Scandinavia, where transgender content was the most viewed.
In Brazil, the category Brazilian dominated, while northern regions of South America leaned toward Ebony. Along the continent’s western and southern coasts, Anal searches were especially popular. Across Eastern Europe, the UK, Spain, and Portugal, MILF and Anal consistently ranked at the top.
In Africa, Arab surfaced as the leading category in the north, with Ebony overwhelmingly preferred across the rest of the continent. Users in the Middle East gravitated toward Indian content. Meanwhile, in the Pacific Islands, Mongolia, and Japan, the most-searched category was Japanese.
Who Watches What: Age and Generational Patterns
The platform reports that the average user is 38 years old. Visitors aged 18–24 make up the largest share at 29%, followed by 35–44 at 17%, 45–54 at 14%, 55–64 at 10%, and those 65 and older at 7%.
Generational preferences diverge sharply. Gen Z shows heightened interest in Virtual Reality, Cosplay, Hentai, and Feet. Millennials lean toward Fetish and Role Play, Gen X engages more with categories such as Fisting and Bukkake, while Boomers prefer Brunette content.
Additional Findings
For the fifth consecutive year, hentai– originating in Japanese manga and anime-was Pornhub’s most-searched term globally, followed by milf.
The United States remains the platform’s largest source of traffic. Mexico rose to second place, while France dropped four positions following new restrictions. The Philippines held third place, Brazil fourth, Germany fifth, and the UK fell three spots in 2025.
