The Greek Tourism Ministry is prioritizing the digital transformation of services and diversification to meet evolving traveler demands.

The Greek hotel, operating for 6 years, has already placed third twice in the list of the top 50 hotels worldwide.

According to travel platform Skyscanner, bookings surge dramatically on Travel Tuesday, with discounts reaching up to 60%, and some travel clubs advertising limited deals of up to 80%.

Delphi Mayor Panagiotis Tagalis stated that this development represents an important step toward implementing.

The Greek capital was named Europe’s Leading Cultural City Destination and Europe’s Leading City Tourist Board.

This 2025 ceremony coincided with the 50th anniversary of the publication of Travel Bulletin, a highly praised and recognized professional print in the sector.

According to data from INSETE, 2025 began with strong growth. In January, 213,000 listings were recorded, up from 190,000 a year earlier.

When it comes to travel budgets, Luxembourg leads the way. Its residents spend an average of 1,758 euros on foreign trips lasting at least four nights.

Royal Beach Club Santorini is set to open in summer 2026 promising cruise travelers the ultimate Greek island experience.

Attention now turns to the Christmas and New Year period — from December 25–28 and January 1–6 (Epiphany) — when hoteliers anticipate another surge in bookings.

According to the Greek National Tourism Organization (GNTO), the award marks a significant endorsement of Greece’s position as a leading travel destination, particularly within the UK market.

American visitors remain the most generous travelers by far, spending an average of 1,080 euros per trip between Jan. and Aug. 2025 — the highest among all markets.

According to the study, Med destinations such as Greece, Italy, Spain, and southern France are seeing a 7% increase in European travel preferences this year compared to last year

According to a study by INSETE, the research arm of the Greek Tourism Confederation, Greek hotels face heavier taxation than their main competitors in Italy, Spain, Croatia, Turkey, Cyprus, and Portugal.

Visitors to the popular Zagori region in Epirus, northern Greece, will soon have to pay a €0.75 culture fee that will go towards protection.

In 2023 alone, the industry generated 2 billion euros for Greece, contributing 973 million euros to GDP and creating 22,600 jobs, according to the Cruise Lines International Association (CLIA).

Travelers from the U.S., the U.K. and Germany drove tourism receipts up to 16.7 billion euros from January to August.

With mild weather and a calendar full of cultural events, Greece in late October feels made for a quick recharge surrounded by beauty, history, and warmth.

Amid the absence of comprehensive zoning plans, local leaders are tightening their stance on new projects, claiming they aim to protect the islands’ natural beauty and character.

As visitor numbers soar and infrastructure strains, the Bank of Greece warns that the country’s islands must shift from growth to sustainability — with €35 billion in new investments to keep paradise afloat