Attention now turns to the Christmas and New Year period — from December 25–28 and January 1–6 (Epiphany) — when hoteliers anticipate another surge in bookings.

According to the Greek National Tourism Organization (GNTO), the award marks a significant endorsement of Greece’s position as a leading travel destination, particularly within the UK market.

American visitors remain the most generous travelers by far, spending an average of 1,080 euros per trip between Jan. and Aug. 2025 — the highest among all markets.

According to the study, Med destinations such as Greece, Italy, Spain, and southern France are seeing a 7% increase in European travel preferences this year compared to last year

According to a study by INSETE, the research arm of the Greek Tourism Confederation, Greek hotels face heavier taxation than their main competitors in Italy, Spain, Croatia, Turkey, Cyprus, and Portugal.

Visitors to the popular Zagori region in Epirus, northern Greece, will soon have to pay a €0.75 culture fee that will go towards protection.

In 2023 alone, the industry generated 2 billion euros for Greece, contributing 973 million euros to GDP and creating 22,600 jobs, according to the Cruise Lines International Association (CLIA).

Travelers from the U.S., the U.K. and Germany drove tourism receipts up to 16.7 billion euros from January to August.

With mild weather and a calendar full of cultural events, Greece in late October feels made for a quick recharge surrounded by beauty, history, and warmth.

Amid the absence of comprehensive zoning plans, local leaders are tightening their stance on new projects, claiming they aim to protect the islands’ natural beauty and character.

As visitor numbers soar and infrastructure strains, the Bank of Greece warns that the country’s islands must shift from growth to sustainability — with €35 billion in new investments to keep paradise afloat

Czech travel professionals were provided with digital materials from the Region of Attica, practical information, and the full printed travel guide from the GNTO.

Winter in Greece is not just a destination; it’s an experience. Somewhere between mountains, tradition, and atmosphere, here are eleven destinations worth exploring

The assembly comes at a pivotal moment for Europe’s two million-strong hospitality businesses, which are grappling with persistent labor shortages.

Rising temperatures and frequent heatwaves are nudging visitors toward cooler months, while lower off-peak prices add to the appeal.

In 2026, travel becomes a form of self-expression. Two-thirds of people no longer need a reason to pack a bag—every trip can celebrate a promotion, a breakup, or simply a new hairstyle.

It is emphasized that Syros deserves attention not only as a summer getaway but also as a destination that shines in the autumn months.

Crete is the undisputed star this autumn, with occupancy reaching 90% and several hotels reporting higher bookings than in mid-summer.

China remains the most dynamic market for long-haul tourists, with 69% expressing interest in traveling to Europe.

Greek hotels recorded a 2 percentage point rise in occupancy rates, reaching 80.5%, while RevPAR recorded a modest increase of 1.5%.