The presentation of a wide variety of Greek wines was the focus of an event titled “50 Great Greek Wines GGW Goes Big in London”, which took place in the capital of the United Kingdom last week under the auspices of the Greek Tourism Organization (GTO).

Guests converged at the heart of London’s dynamic Soho district at the China Exchange – Venue Monchu Hall with top British wine connoisseurs and sommeliers who attended the “50 Great Greek Wines GGW Goes Big in London” event having the chance to sample varieties from 33 Greek wineries.

Many wine journalists, representatives of wine import companies, and gastronomy influencers were also present at the event, savoring the unique flavors.

The “Grand Walk Around Tasting” featured 33 wineries and more than 150 wines. With an emphasis on quality and diversity, attendees sampled wines from the 50 GGW list alongside additional labels from each producer’s portfolio. Approximately 150 wines were offered.

The event aims to foster connections and opportunities within the global wine community and bolster the presence of the locally produced Greek varieties in international markets by exposing foreign experts and the public to the flavors of the local vineyards. The event presented a prime opportunity for wine importers seeking new partnerships to engage with top-tier producers.

The United Kingdom represents a pivotal market for Greece, offering immense potential for growth and recognition. As the “50 Great Greek Wines GGW Goes Big in London” site highlights, the goal is through a series of premier events and initiatives which are under the auspices of Greek National Tourism Organisation, to solidify the position and elevate awareness for 50 GGW and the exceptional wineries it showcases.

Wine is intrinsically intertwined with Greek culture as the ancient beverage occupies a paramount role in ancient Greek literature and was considered a staple. Historians believe the recorded history of wine in Ancient Greece goes back to around the 15th century BC, while viticulture appears to have existed as early as the Neolithic era, 6,500 years ago.