For most people, the sun evokes summer, holidays and carefree days. For dermatologists, however, it remains one of the leading risk factors for skin cancer—a disease that has been steadily increasing in Greece and worldwide.
Data from Greece’s National Public Health Organization (EODY) underscore the trend. In 2020, 1,313 new melanoma cases were recorded in the country; by 2022, that number had risen to 1,450. Globally, around 330,000 new melanoma cases are diagnosed each year, while basal cell and squamous cell carcinomas account for more than 1.2 million cases annually.
Although skin cancer is highly treatable when detected early, misconceptions about sun protection remain widespread. As a result, many people continue to follow habits that, whether through lack of awareness or misinformation, increase the risk of skin damage and, ultimately, disease.
The issue is particularly relevant in Greece, where sunshine is abundant for much of the year and sun exposure is part of everyday life—not only during holidays and beach visits, but also while commuting, working or exercising outdoors.
Against this backdrop, the Greek Society of Dermatology and Venereology (EDAE) has once again launched an awareness campaign highlighting practical ways to protect both skin and eyes from ultraviolet radiation.
Its president, Sotiris Theocharis, warns that several seemingly harmless beliefs can have serious consequences. Among the most common myths are that a single morning application of sunscreen provides all-day protection, that cloudy weather blocks harmful UV rays, and that people who rarely burn are not at risk.
Other misconceptions include the belief that sunscreen is primarily for women, that tanned skin no longer needs protection, or that sunscreen is unnecessary during winter. “Not getting sunburned does not mean you are not being harmed,” Theocharis stresses. “The sun remembers every unprotected minute of exposure, even when the damage is not immediately visible.”
Experts also emphasize that proper sunscreen use does not prevent the body from producing vitamin D. The goal, they say, is not to avoid the sun altogether but to enjoy it safely through moderation, informed habits and regular skin checks.
Annual skin examinations should be considered an essential part of preventive healthcare, especially for people with fair skin, numerous moles, a history of sunburns or prolonged sun exposure.
