The Greek capital was named Europe’s Leading Cultural City Destination and Europe’s Leading City Tourist Board.

Czech travel professionals were provided with digital materials from the Region of Attica, practical information, and the full printed travel guide from the GNTO.

Hoteliers in Athens and Attica are expressing concern about a decline in occupancy levels in July, a peak tourism month for the city.

Despite a slight recovery in room revenue and occupancy, Athens still trails cities like Madrid, Rome, and Barcelona in tourism performance, with only Istanbul falling behind in key metrics.

The American footprint is especially prominent in Athens, where nearly one in four reviews (24.6%) comes from U.S. guests.

The hotel association stresses that proactive measures in “crisis management and financial risk planning” are essential, both at a central strategic level and a regional one.

Greek capital named among the best destinations for a 2025 getaway with your girlfriends

Demand for travel from the United States to Greece is reaching new heights prompting an increase in direct flights for the upcoming summer season.

With 10 million visitors expected, Athens doubles down on innovation, sustainability, and global partnerships.

Athens must plan like Barcelona to avoid an overtourism crisis, said the mayor, adding that the city is expecting some 10 million travelers this year.

Moody’s upgraded the credit rating of the Municipality of Athens, according to an official statement released by the Municipality, reflecting the city’s ongoing financial progress. “The City of Athens looks toward the future with confidence, reinforced by positive ratings that confirm its steady course,” the statement reads. The global firm raised the rating to Baa3 […]

Over the entire period from 2015 to 2024, the average annual increase in hotel value was 6.1%.

2024 was a record year for passenger traffic at Athens International Airport, reinforcing the city's position as a leading global destination.

The fact that the tourism profile of the capital is changing is also evident from other data, such as traveler searches on Google for Athens, which have increased by up to 50% annually for 2025.

The Municipality of Athens is expected to present the results of a tourism carrying capacity study later this month.