Several companies that had stayed on the sidelines are now joining the initiative, especially after seeing their competitors do so.

With inflation still weighing heavily, industry players and supermarket chains are making the final technical adjustments to launch the scheme around October 10, running through December 31.

In 2023, discounts under the scheme ranged between 5% and 15%. But given today’s market climate and ongoing company-led offers, observers say such reductions may not be repeated at the same scale.

The Greek government is promoting the use of price-comparison tools as consumers face further food cost increases.

The Greek Development Ministry encourages consumers to use e-katanalotis aiming to ease burden of rising food prices.

A study found that while the increase in food prices in Greece is lower than the EU average, sluggish income growth leaves Greek households struggling.

Greece’s consumer federation is calling on citizens to avoid spending a single euro on Feb. 19 in protest to the rising prices of basic goods.

The investigation into potential violations of Greece's profit margin cap now includes 26 major food and non-food companies as well as 9 supermarket chains.

Ice cream in Greece is becoming a costly pleasure with a liter selling for at least 3.7 euros in 2023, among Europe's most expensive.