A recent survey by the Hellenic Confederation of Commerce and Entrepreneurship (ESEE) confirmed that many business owners plan to keep prices low temporarily to draw customers.

Retailers have the option to open their stores on the first Sunday of the sales period, which this year falls on July 20.

Apple ’s market share in China has faced headwinds, slipping briefly out of the top five smartphone vendors in the second quarter of 2024 before recovering in the third quarter