Local officials argue that further tourist expansion does not bolster the island economy; instead, they say, it erodes existing businesses’ income and irreversibly damages the natural landscape.

Through its activities at the exhibition, the Boutique Hotel Program emerged as a unified vision and a dynamic collaborative network—championing authenticity, creativity, and modern entrepreneurship.

Holiday travel for winter 2025 is tracking higher as well, with national bookings up 19% and revenue up 33%.

According to a study by INSETE, the research arm of the Greek Tourism Confederation, Greek hotels face heavier taxation than their main competitors in Italy, Spain, Croatia, Turkey, Cyprus, and Portugal.

Crete is the undisputed star this autumn, with occupancy reaching 90% and several hotels reporting higher bookings than in mid-summer.

Hotels in Greece stood out as the only ones in Europe to surpass the 200 euros mark, reaffirming the country’s position as one of the continent’s leading summer destinations.

Hotels worldwide are introducing smaller portions, pre-plated dishes, and gentle reminders to reduce food waste caused by oversized breakfast buffets, balancing guest satisfaction with sustainability.

International arrivals expected to rise by nearly 5% this autumn, with the U.S. leading the surge, as Greece’s tourism season extends beyond summer.

The National and Kapodistrian University of Athens is leading efforts to make tourism more sustainable.

In Mykonos, 468 accommodations are actively seeking guests, offering discounts of up to 50%.

The investment will cover a 561-acre site on the southern tip of Megalonisos, within the jurisdiction of the Municipality of Karystos, Evia.

Foreign visitors accounted for the largest share of arrivals and overnight stays across all types of accommodations, representing 64.8% of arrivals and 73.7% of overnight stays.

Official inauguration of the Capital Suites-MGallery Collection off Syntagma square, which will be operated by the local Lampsa group.

This impressive growth places Athens ahead of Madrid and narrowing the gap with Barcelona, where ADR rose 8% year-on-year and 33% compared to 2019.

Deal between hoteliers, employees' union comes after another banner year for the tourism industry in Greece

In Vonitsa, Aetolia-Acarnania, the Varko Bay resort is emerging as the first ultra-luxury retreat by Banyan Tree in Europe.

Greece is ready to welcome millions of tourists this year but businesses are still struggling to find staff. To Vima speaks with stakeholders about what needs to be done.