Fashion and tech once again sit at the top of shoppers’ wish lists. This year, 37.7% of respondents said they plan to buy clothing, while 35.3% are eyeing technology products—continuing last year’s trend.

Despite salary increases and lower inflation rates, Greek households continue to struggle as soaring prices and limited purchasing power leave many unable to cover basic needs

One in two Greeks bought a used or refurbished product in the past year, ranking the country sixth worldwide — ahead of markets such as Germany and Belgium.

According to first-quarter 2025 data from FocusBari, 71% of those over 65 made at least one online purchase in the past six months.

Equally steep cuts were seen in personal care and fitness services, where expenditures also fell by 50%.

Experts cite escalating labor costs, increased prices for agricultural supplies, and rising transportation expenses as contributing factors to the dramatic price hikes observed nationwide.

The Union argues that Sunday store openings undermine healthy competition and violate fundamental labor rights.

Greek consumers are planning to allocate on average 190 euros on the festive season’s gifts, placing them in the mid-range category among other European counties.