The most striking change compared with 2024 was the rise of Aegina, which entered the top five destinations, displacing Syros, with a year-on-year increase of 12.65%.

Outbound tourism from Greece grew in 2024, with higher spending and a surprising shift away from Balkan destinations toward Central and Northern Europe.

The message from travelers seems clear: closer is better, particularly when transportation costs are a deciding factor.

The study reveals that 67.5% of respondents expressed a positive or very positive attitude toward taking a trip centered around physical activity.

Japan, South Korea, and Vietnam have seen striking annual increases in spending by Greek travelers aged 25 to 34—up by 45%, 45%, and 42%, respectively.

The third biggest worry involves rental fraud, where accommodations paid for in advance either don’t match their listings or don’t exist at all.