A new international tourism campaign by the Greek National Tourism Organization (GNTO) launches today, April 1, 2026, marking a strategic push to strengthen Greece’s global profile as a modern, multi-dimensional, and sustainable travel destination.
For the first time, the GNTO campaign is built entirely around authentic content created by YouTube and TikTok influencers. These creators have been carefully selected based on their reach among target audiences and their alignment with the Organization’s strategic vision and the broader VisitGreece ecosystem. The campaign’s philosophy is captured in a simple yet impactful triad: “Real influence – Real people – Real scale.”
Running for three months—from April through June 2026—the campaign will roll out across key European markets, including the United Kingdom, France, Germany, Sweden, and Denmark. It is expected to reach approximately 19 million users. The overarching goal is to ensure Greece remains a top-of-mind destination for spring and summer holidays, while deepening audience engagement with the “Greece” brand.
A central pillar of the campaign is the promotion of balanced tourism development. Alongside iconic destinations, it shines a spotlight on lesser-known locations—Greece’s “hidden gems”—encouraging travelers to explore beyond the traditional hotspots.
At the same time, it promotes city-break travel and activity-based tourism throughout the year, reinforcing Greece’s appeal as a diverse and inclusive destination.
