Kefalogianni empasized that yachting represents a high value-added segment of tourism, delivering tangible economic benefits to local communities—especially in island and coastal regions.

Particular emphasis is placed on Astypalaia’s commitment to sustainable development, with the island increasingly recognized as an international benchmark for green transition initiatives.

The widely read German travel platform Reisereporter, followed by millions of industry professionals and travelers, ranks Samos among Greece’s “hidden treasures.”

Special emphasis is placed on Ermoupoli, the island’s capital and cultural heart of the Cyclades, known for its elegant neoclassical architecture, marble streets, and landmark buildings.

Visitor numbers from Turkey have surged in recent years, with arrivals increasing fivefold since the introduction of the express visa program.

Running from April through June 2026, the campaign will roll out across key European markets, including the United Kingdom, France, Germany, Sweden, and Denmark

According to the 2025 European Hotel Transactions report by HVS, Greece ranked among the top five markets in terms of transaction value.

Greece is benefiting from shifting travel demand, according to a recent Mabrian study, with Mediterranean destinations drawing visitors away from the Middle East.

From mountain villages to romantic seaside towns, Greece offers no shortage of destinations that blend nature, history and gastronomy.

The Regional Manager for Italy, Greece, Malta and Israel at Booking.com, said Greece is maintaining its momentum, supported by steady demand from key source markets such as Germany, France and Poland.

The list of Greek island destinations offering the best value for money in 2026 also includes Lefkada, Naxos, and Thasos.

Think Greece is only about history, beaches, islands and great food? Think again. Live sports thrive here year-round.

Sun-drenched islands, whitewashed villages, and cuisine that speaks directly to the heart define Greece’s enduring appeal—an appeal rooted as much in warm hospitality as in natural beauty.

If the current momentum continues, 2025 could go down as one of the strongest years on record in terms of tax revenues generated from short-term rentals.

In Trikala and nearby mountain towns—Meteora, Pyli, Pertouli, Mouzaki, and Plastira—weekends and holiday long weekends are fully booked.

Tourism remains a cornerstone of the Greek economy, a trend reinforced by OECD projections.

Nestled among cool corners of Porto, Montreal, Ho Chi Minh City, and Rio de Janeiro is Thessaloniki’s own Olympou Street.

Hoteliers argue that dominant platforms exploit their market power in ways that burden hospitality businesses and restrict healthy competition.

The British newspaper’s columnist highlights Thessaloniki’s culinary scene, cultural energy, and the distinctive experiences that set it apart from more predictable autumn escapes.

In a series of high-level bilateral meetings, the Greek Tourism Minister reinforced Greece’s commitment to sustainable tourism and to forging stronger international partnerships with countries sharing similar goals.