Thousands of professionals from every corner of Greece, 500 leading exhibitors, and an electric atmosphere defined four dynamic days at the Metropolitan Expo. From February 13 to 16, HORECA 2026 once again confirmed its status as the beating heart of the country’s hospitality and foodservice industry.
A total of 74,750 active executives and decision-makers walked through its halls, leaving enriched with fresh ideas, powerful imagery, new partnerships, and a renewed sense of optimism for the future of their businesses. More than just an exhibition, HORECA has evolved into a comprehensive industry experience—where passion meets expertise and innovation shapes tomorrow’s trends.
This year’s event brought together 74,750 tourism and catering visionaries, all eager to explore the future of the sector. By offering access to cutting-edge technologies, innovative products, and forward-thinking services, HORECA 2026 reinforced its role as a vital link in Greek entrepreneurship, driving sustainable growth across the industry.
A Global Showcase of Premium Solutions
The 500 exhibitors unveiled tailor-made and premium proposals, offering a holistic view of international market trends while reconnecting with long-standing partners and forging new collaborations. From hospitality and fine dining to bakery and the coffee industry, the market’s most pioneering solutions were introduced to professionals who demand nothing less than excellence.
Notably, 56.5% of visitors traveled from outside Athens, underscoring the nationwide trust placed in HORECA by decision-makers seeking to upgrade their businesses through modern services and globally recognized brands.
Innovation in Motion: Special Events That Inspired
The exhibition’s parallel events once again stole the spotlight. At the HORECA Business Lab, hospitality and foodservice professionals explored new marketing and management tools through interactive workshops designed to deliver practical insights.
Meanwhile, the stage of the Coffee Championships 2026 by SCA Greece ignited with fierce competition as top baristas showcased their craft at the highest level. At the Gastronomy Lab, an all-star lineup of chefs presented the future of sustainable gastronomy, unveiling contemporary culinary techniques and forward-looking food concepts.
