Revenues have fallen over the last two years for Greek ski resorts due to warm weather, highlighting the need for action amidst climate change.
Following an exceptional 2020-2021 season with heavy snowfall, subsequent warm years have posed challenges. In the current 2023-2024 season, none of the country’s 24 ski resorts have opened for business so far.
Approximately 50% of annual turnover could be lost if full operation is prevented by lack of snow.
Funds allocated through the “Upgrading Ski Resort Facilities” program present an opportunity to shift the focus onto year-round resorts.
The program has a €53,692,000 budget. The Ministry of Tourism reports that considerable progress has been made towards meeting the absorption target.
Stakeholders advocate a strategy that helps some ski resorts to compete internationally and others to cater to local communities as year-round destinations.