Μake us preferred on Google Only a few days remain before Greece’s 2026 summer sales come to an end, giving consumers a final opportunity to shop at discounted prices. The sales period, which began on July 13, ends Monday, August 31. After that, attention will turn to the next Sundays when stores will be allowed to remain open.
The 2026 summer sales officially end Monday, August 31, giving consumers just a few more days to make their final purchases at reduced prices.
Under Greece’s legislation governing sales and price reductions, any announcement of a price reduction must be accompanied by the product’s previous or “reference price.” This is the lowest price at which the specific product was sold during the 30 days before the sale began.
Businesses can display price reductions in different ways, provided that the previous price is also shown in every case. The discount can be presented as a percentage, a specific amount, or by displaying both the old and new prices. For example, a product may be advertised as “20% off,” “€10 off,” or “Now €50 – Was €100.”
What to Watch For When Comparing Prices
Consumers should compare the original and final prices of each product rather than relying exclusively on the advertised discount percentage.
For every purchase, the final price is the key factor to consider, as a high discount percentage does not necessarily mean that a product is being offered at the best possible price.
At the same time, before completing a transaction, consumers should be informed about the exchange and return policy followed by each business.
What Applies to Defective Products
Particular attention is needed when purchasing products that have a defect.
Sales do not eliminate consumers’ rights. Current legislation provides specific remedies, depending on the circumstances and the nature of the problem.
The remedies provided for include repairing or replacing the product, while under certain conditions, a price reduction or refund may also be available.
Consumers should therefore keep their purchase receipt and contact the business if they discover a defect in the product.
Which Sundays Will Stores Be Open?
After the summer sales end, consumers will have additional opportunities to shop later in the year. Based on the information available so far, retail stores are expected to operate on the following Sundays:
- November 29, 2026
- December 13, 2026
- December 20, 2026
- December 27, 2026
The proposed opening hours for these Sundays may be from 11 a.m. to 8 p.m., depending on the relevant decisions and the hours chosen by each business.
