This surge in supply comes with consequences. Occupancy rates for short-term rentals in June and July remained flat compared to last year, at 40% and 51% respectively.

Outbound tourism from Greece grew in 2024, with higher spending and a surprising shift away from Balkan destinations toward Central and Northern Europe.

Foreign tourists, especially American and British female visitors, seem to be “in love” with Greece

Greek airports posted a 4.8% rise in international air arrivals during the January–March 2025 period, with a total of 1.6 million visitors landing in the country, according to a report by the Greek Tourism Confederation Institute (INSETE). This marks an increase of 77,000 travelers compared to the same quarter in 2024. The Greek capital saw […]

The United Kingdom continues to hold the top spot as the largest source of incoming tourism, with 5.6 million seats booked for Greece this summer — up 2.2% from last year. This accounts for 20% of all international air traffic to Greece

The United Kingdom remains Greece’s largest source market, accounting for 5.6 million airline seats—an increase of 2.2% from last year—and representing 20% of the total.

Among Greece’s Mediterranean competitors, including Spain, Italy, France, Portugal, Croatia, and Turkey, the country ranks third in popularity for Australians and fourth for both Americans and Chinese.

Nearly 1 million beds were available for short-term rental in July in Greece thanks to strong tourist flows.

Short-term rentals in Greece have increased between 10-12%, each month since the start of 2024, while occupancy rates remain stable

Additionally, there's been a shift in Greeks' travel from Balkan holidays to traditional West Europe destinations, such as the UK, Germany, France and Italy

The findings published by the research Institute revealed that although the numbers were not yet on par with pre-pandemic levels, a total of 6.2 million departures, 34.9 million overnight stays, and 2.4 billion euros in expenditures were recorded

Of the 27,025,200 seats booked from March to October 2024, 80% have been confirmed

Finally, the traveler composition in short-term rentals varies throughout the year, with international visitors dominating in summer and domestic travelers holding a significant share in winter.

The five major markets of inbound tourism to Greece, Germany, France, Italy, the UK, and the USA, contributed a total of €8.9 billion for 2023 to the Greek tourism industry, with German travelers taking the lion’s share (€2.9 billion).

The trend is reinforced by the positive reviews given by visitors to accommodations, especially in areas like Polygono, the First Cemetery of Athens vicinity, Hellenorossi, and Zappeion