Alexandroupoli shows the steepest rise, with listings doubling from 294 in 2023 to 720 in 2025, driven partly by growing Turkish tourism for shopping and short breaks.

According to data from INSETE, 2025 began with strong growth. In January, 213,000 listings were recorded, up from 190,000 a year earlier.

Rising temperatures and frequent heatwaves are nudging visitors toward cooler months, while lower off-peak prices add to the appeal.

Tourism authorities highlight that the framework sets out clear rules, establishing quality and safety criteria that reflect the rapid expansion of this segment of the hospitality industry.

Greece tightens the screws on illegal STRs, aiming to balance booming tourism with residents’ right to housing.

The government is weighing further limits, including the possible suspension of new listings outside Athens in other popular destinations.

This surge in supply comes with consequences. Occupancy rates for short-term rentals in June and July remained flat compared to last year, at 40% and 51% respectively.

Though the enforcement of the new rules is set to begin on October 1, 2025, property owners are being urged to start preparations immediately.

According to a study by Oxford Economics commissioned by Airbnb, 21% of total spending by STR travelers in Europe goes directly to local, often small businesses such as bakeries, tavernas, and grocery stores.

Headquartered in Greece, bnbator.com initially focuses on strengthening the domestic short-term rental market by promoting Greek properties to visitors nationwide.

Particular emphasis will be placed on conducting studies, research, and processing data and information related to short-term rentals and their implications.