Greece and France have agreed to deepen cooperation in tourism through the exchange of expertise, innovation and data, signing a bilateral agreement aimed at strengthening the future competitiveness and sustainability of the European tourism sector.
Greek Tourism Minister Olga Kefalogianni and French Minister for Small and Medium-Sized Enterprises, Trade, Crafts, Tourism and Consumer Affairs Serge Papin signed the agreement in Athens, on Wednesday, reaffirming the two countries’ shared commitment to closer collaboration in tourism.
“At a time when tourism is being called upon to respond to major challenges such as sustainability, digital transition and international competitiveness, cooperation between our countries takes on particular strategic importance,” Kefalogianni said.
The Greek minister stressed the importance of promoting a tourism model that creates added value for local communities, protects destinations’ natural and cultural assets, and ensures a more balanced distribution of tourism benefits.
She added that Greek-French cooperation in tourism represents a meaningful contribution to shaping Europe’s new tourism strategy, highlighting the role member states can play through joint initiatives, synergies and the exchange of best practices.
According to the ministry, the agreement builds on the strong relationship between Greece and France, and reflects the mutual importance both countries place on promoting a more balanced and sustainable tourism development model aligned with European tourism policies and priorities.
Under the agreement, Greece and France will strengthen dialogue and expand the exchange of know-how on sustainable tourism and the development of emerging sectors. Particular emphasis will be placed on innovation, new technologies and smart solutions designed to enhance the visitor experience while supporting start-ups and entrepreneurship.
The two countries also agreed to support the tourism sector’s dual transition – ecological and digital – recognizing both as essential pillars of a modern, resilient and competitive European tourism ecosystem.
The signing follows discussions between the two ministers during the 126th Session of the Executive Council of the United Nations World Tourism Organization (UNWTO) in Toledo.
