EU residents made 1.20 billion personal and business trips in 2025, up 1.4% on 2024 (17 million more).

Nine in ten EU trips in 2025 stayed within the bloc, with Greece among the leaders in domestic travel, yet spending abroad far outpaced spending at home.

Survey respondents cited the variety of experiences and the hospitality as top reasons to visit Greece for the first time

The two countries have agreed to work together on the development of a smarter, more sustainable tourism model.

Europe’s accommodation costs range from 42 euros in Tirana to over 750 euros in Mykonos, highlighting a sharp divide between budget and luxury travel.

In Greece, the average daily rate (ADR) declined by 3%, from 143 euros in 2024 to 139 euros in 2025, broadly in line with trends seen elsewhere in Europe.

Greece ranked sixth among European countries, registering 152,944,662 overnight stays in 2024, up from 147,209,821 in 2023.

Greece is already preparing its 2030-2035 strategic plan for tourism to be presented next year, said PM Kyriakos Mitsotakis.