Despite the escalation of armed conflict in the Middle East, Greece continues to show resilience as a travel destination, with Booking.com remaining optimistic about the rest of the year.

Speaking at a press conference on March 17, Alessandro Callari, Regional Manager for Italy, Greece, Malta and Israel at Booking.com, said Greece is maintaining its momentum, supported by steady demand from key source markets such as Germany, France and Poland.

While he described the situation as “volatile,” current data still points to a positive trajectory, with Greece ranking among the group’s fastest-growing markets. According to Booking.com, travel interest in Greece is being driven primarily by countries including Germany, the United Kingdom and France.

Callari also struck an upbeat note on the Easter holiday period, saying that bookings are trending positively. Greek travelers are continuing to favor domestic destinations, with demand for the April 6–12 period up compared with last year. The domestic market is proving to be a key pillar of support for the tourism sector, particularly during periods of international uncertainty.

Among the most popular Greek destinations are Thessaloniki, Chania, Nafplio and Ioannina, while internationally, cities such as Rome, Paris and Barcelona remain top choices.

Looking ahead, Callari said the outlook for Greece’s tourism market, and especially for the hotel sector, remains particularly strong.

The European Accommodation Barometer 2025 shows Greek tourism professionals are among Europe’s most optimistic about business performance and future growth.

Hotels are also investing in staff, with businesses planning to hire an average of nine employees over the next year and 85% aiming to expand. Still, the sector faces labor challenges, mainly due to difficult working hours, high wage expectations and the seasonal nature of tourism jobs.